Research reports and analysis are a critical part of the Cirium content strategy. They were designed to drive interest in Cirium data and expose how Cirium solutions can make airlines and airports more efficient and profitable. These reports improved credibility, created news cycles and were a major source of MQLs and SQLs.
Requiring a cross-discipline team to produce, my responsibilities varied slightly by report, but often included topic selection, project oversight, research, writing and editing, social media, email marketing, SEO and marketing automation. Topics included Air Cargo, Startup Airlines, Trends in Corporate Travel and On Time Performance.