Expedia wanted to improve its SEO for destination information while at the same time increasing sales of destination-based activities like day-trips and venue tickets. Tying into Expedia's Find Yours global campaign, I lead a team to create a hub for destination activity guides written by leading travel bloggers. Each guide was accompanied by dynamic offers for the activities included in the article or videos. The program increased high-margin sales of add-on activities significantly and was commended by Expedia's head of SEO for having an important impact on their efforts.