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Microsoft Digital Marketing

Although primarily a PR agency, Waggener Edstrom was also one of Microsoft's  first digital agencies. As one of the leads of  it's digital group, I was responsible for building digital content, maintaining sections of Microsoft.com and managing messaging and assets for dozens of product launches each year.



Examples

Market Softening

Product Information

Product Information

Image is a frame from the Lone Server video showing the human rep of the Lone Server character.

The Lone Server was a character designed to represent the last remaining Windows Server 2003 in production and get IT leaders ready to upgrade. The character included a robust social media presence and this backstory video.

Product Information

Product Information

Product Information

Screenshot example of a Microsoft product catalog

Led the development of multiple online lookbooks and catalogs for Microsoft  devices and solutions.

Security Marketing

Product Information

Security Marketing

Screenshot of Microsoft security page that I created.

Created a solutions portal to help tell Microsoft's security story across products and applications. Additional projects included messaging and content for Microsoft Security Response Center and supporting the launch of Defender.

Explainers

Email Marketing

Security Marketing

Screenshot of an illustration of a webpage that shows a building and the different IT aspects of the

Developed a variety of interactive explainers for Microsoft Dynamics, Sharepoint, BizTalk Server, Exchange and other enterprise infrastructure services.

Email Marketing

Email Marketing

Email Marketing

Example of an MSN entertainment promotion featuring different movie scenes.

Managed MSN and Bing newsletters and marketing automation programs across a variety of topics from entertainment to online safety.

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