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Kevin Murphy

Inspiring action with digital, demand and content marketing

Kevin Murphy

Inspiring action with digital, demand and content marketing

Work Samples

Cirium.com

Microsoft On the Issues

T-Mobile TV

The most visited site for aviation data and analysis. Web design. SEO. Content strategy. Conversion rate optimization. UX.

Microsoft On the Issues

T-Mobile TV

Montage of T-Vision marketing assets to represent the work I did.

Demand generation for a new way to enjoy TV. Advertising. SEO. Email marketing. Social media. PPC. Content syndication. Testing.

Microsoft On the Issues

Content strategy program for Microsoft Public Affairs. Site design. Content strategy. Thought leadership.

Microsoft GTM Examples

Microsoft On the Issues

Expedia screen shot of different destinations.

Travel content program to drive demand for add-on travel experiences and improve Expedia's destination based SEO. Content strategy. Web design. SEO. Project management. Content syndication. Personalization marketing.

Microsoft GTM Examples

Cover of a Cirium report on the state of the air cargo industry.

Analysis and reports to fuel social media, establish thought leadership and drive demand for Cirium data. Research. Content creation. Social Media. SEO. Marketing automation. Conversion rate optimization.

Microsoft GTM Examples

Messaging, positioning, digital marketing and asset creation for many Microsoft campaigns and product launches from Windows Phone to Office 365 to Azure.

Expertise

Strategic Planning

Messaging and Positioning

SEO

Messaging and Positioning

Digital Advertising

Analytics & Reporting

Digital Advertising

Marketing Automation

Analytics & Reporting

Brand Development and Thought Leadership

Demand Generation

Brand Development and Thought Leadership

Website Optimization and CRO

Brand Development and Thought Leadership

Website Optimization and CRO

Friends and colleagues

"Kevin is a strong strategic partner. He will get to the root of a problem and lead the group to discuss and create solutions to situations. He's not afraid to hold his ground, and is determined to do what is right."

"Not only is Kevin a big-brain strategic thinker, he's versatile, knowledgeable, creative, and collaborative--a true team-player. He's not afraid to roll up his sleeves and actively take part in any work that needs to be done...without pretentiousness."

"Kevin is one of a kind. A true trailblazer, always willing to jump right in and do the dirty work and will be the last one there to clean up at the end of the day long after everyone else has called it quits. Kevin has a remarkable ability to quickly and creatively identify and resolve business challenges. "

" I've worked with Kevin for a few years now on various initiatives across website optimisation, AB testing, personalisation and leveraging web analytics to support data-driven decision making. Kevin has really solid website management expertise and importantly is always positive and actively finding ways to avoid blockers and get things done. He is a real pleasure to work with. "

"Kevin and I worked together on sales and marketing initiatives. Kevin is incredibly diligent about getting feedback from and understanding the challenges our sales teams faced. He always keeps sales well informed on the tasks in hand and made sure the voice of the customer was reflected in campaigns. Kevin's creativity led to some of Cirium’s best and most memorable customer events and I hope to work with him again. "

"Kevin and I have known each other for many years, and I can say with confidence he’s smart, adept at both the technical and strategic aspects of digital marketing and he would be an asset to your work. He’s the kind of guy who can take a deep dive into the data and know what to do with it because he speaks the language of customers. All that, and Kevin’s a super nice guy who is great to work with. He would make an excellent addition to any team."

Kevin Murphy

Kevin Murphy

Simplify and expose value

Find the ideas and stories that inspire

Deliver creative ideas through efficient and scalable systems

Build teams that love to work together

Learn and improve

Work Samples

Cirium.com

Microsoft On the Issues

T-Mobile TV

T-Mobile TV

Microsoft On the Issues

T-Mobile TV

Microsoft On the Issues

Microsoft On the Issues

Microsoft On the Issues

Expedia Viewfinder

Microsoft GTM Examples

Microsoft On the Issues

Cirium Reports

Microsoft GTM Examples

Microsoft GTM Examples

Microsoft GTM Examples

Microsoft GTM Examples

Microsoft GTM Examples

Brand Experience

Expertise

Strategic Planning

Messaging and Positioning

Messaging and Positioning

Messaging and Positioning

Messaging and Positioning

Messaging and Positioning

SEO

Messaging and Positioning

Digital Advertising

Digital Advertising

Analytics & Reporting

Digital Advertising

Marketing Automation

Analytics & Reporting

Analytics & Reporting

Analytics & Reporting

Analytics & Reporting

Analytics & Reporting

Brand Development and Thought Leadership

Brand Development and Thought Leadership

Brand Development and Thought Leadership

Demand Generation

Brand Development and Thought Leadership

Brand Development and Thought Leadership

Website Optimization and CRO

Brand Development and Thought Leadership

Website Optimization and CRO

Friends and colleagues

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