Here’s an exercise for you to try at your next meeting with the creative team: In every planning meeting and brainstorm write down all of the questions that come up regarding things like how the audience will respond, decision points around UX or content, what message is strongest, etc. Keep these in a running list. […]

In the post-social marketing world, marketing operations and marketing technology has boomed. So what’s next? Marketing automation, operations, analytics and aren’t going away. What will be new is how we interact with content. The creative side of marketing is due for some big changes. In two or three years consumers will be experiencing your brand […]

Meetings

Over the last year I’ve been pretty good a self-selecting out of unnecessary meetings. I still go to too many, but it’s been getting better. Every month, more of my colleagues seem to catch on, to help explain the typical decision process, I’ve created this handy chart.

The value of a brand is only as strong as the personal meaning it has for the customer. You can argue that the customer owns the brand, or at least the brand perception. That’s a scary thought for most organizations, but it doesn’t mean organizations have to give up control. We often talk about what […]

I worked on more than 178 PowerPoints this year. The year is not over, but I’m sitting at the office getting ready to organize files and folders for the coming year, and thought I’d share a bit of data from 2014. On my calendar in 2014 were 953 meetings. This doesn’t include the many meetings I […]

The other day I was asked to share my thoughts on the impending cookie apocalypse. For those of you who are not familiar with the issue, the leading browser developers are threatening to end support for cookies, making it more challenging for marketers to track user behavior. Cookies are far from perfect. They don’t track users […]

Many marketers claim that they’ve always been doing content marketing. In the B2B space, you have whitepapers, industry events, tutorial videos, press releases, etc. In the consumer space you have sponsored TV, Radio and product placement.  Some folks have been creating great content for a long time. There is an evolution however, and it is […]

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