You regularly hear the words “that’s not in the scope of work” or “we didn’t budget for that.”  If you hear these words frequently, it means that your agency isn’t planning ahead and thinking holistically enough about your business. They may be more concerned with producing the work than getting you results. They don’t have a […]

Photo courtesy of the best brewery in SW Portland.

A list of Portland’s ten favorite snow related activities. Wishing it would snow Worrying it will snow Panicking while driving in snow Complaining about all the Californians who moved to Portland and don’t know how to drive in the snow Panicking that they don’t have the groceries they need for a snow day Running to […]

Nabisco’s Oreo opted out of real time brand commentary during yesterday’s Super Bowl. That decision was one of the smartest plays of the game. Super Bowl 48 didn’t kill Real Time Marketing, but hopefully many brands will rethink their strategy going into the Olympics, the Oscars and the World Cup. Yesterday saw too many attempts […]

Often in our careers we are tasked with seemingly impossible things. Things that need more time, more budget, or we just don’t know how to do. Some things might be technically impossible, some things might be a really bad idea. Sometimes we have to say no. When we say no, no matter what the reason, […]

NewT-front

In Pacific Northwest soccer, this is a rivalry week. The winner of this Sunday’s match takes the lead in the Cascadia Cup and helps secure their playoff berth. Just as interesting is a conflict brewing further south between the San Jose Earthquakes front office and the 1906 Ultras supporters group. This match is about brand control, the […]

girlsclothes

At least once a week I receive an email from a very prominent retailer notifying me about a new collection of high-heeled shoes, sales on little black dresses or the latest in summer maxi-dresses. Over the years I have bought men’s shoes, blue jeans, a suit and many dress shirts from the retailer. I have […]

Most partner programs are overly complex, inaccessible and built around what the company wants the partners to push, not what the partners need to be successful. It’s time to rethink the online resources companies provide their partners. Recently, we’ve been playing with a few concepts and it really seems to be working: 1) Lower the barriers to entry. Your […]

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