Most partner programs are overly complex, inaccessible and built around what the company wants the partners to push, not what the partners need to be successful. It’s time to rethink the online resources companies provide their partners. Recently, we’ve been playing with a few concepts and it really seems to be working: 1) Lower the barriers to entry. Your […]
Every so often I swipe my finger across my monitor at work. Nothing happens. It’s not a touch screen. I use touch on my personal PC at home, on a tablet and on my phone. Over the last few months I’ve trained my brain to touch the screen. When we think of touch today, we think of responsive […]
Warning: curmudgeon post. As marketers, we are great at taking a simple concept or an old concept and making it flashy and new again with some re-branding. Some of our worst offenses in this art form come from our own industry. I am guilty of using these terms, but next time I use them, somebody […]
According to the Harvard Business Review blog I should eat more. I usually follow their advice. “Eating while deciding important matters offers profitable, measurable benefits through mutually productive discussions.” Smart people studied this. They found that eating a meal while discussing business led to maximum mutual benefit. Even more so than other bonding activities. http://blogs.hbr.org/cs/2013/01/should_you_eat_while_you_negot.html […]
If you’re a marketer sending out emails, chances are pretty good your email will be opened on a mobile device. In recent tests I conducted across multiple email campaigns, 41 percent of emails were open on a mobile device. Other reports show an average of 36 percent. When looking at the data, it was clear that mobile has […]
I have a theory that the best agency account people are the ones who don’t go out of their way to try to be friends with their clients, or even try to get their clients to like them. Sure, an account person must earn the trust and the respect of their clients. They must always be […]
As brands are coming to the realization that not all Facebook Likes are equal and that a Like may be a good measure of health of a Page, but not a good business metric, the value of Like gates come into question. Facebook Like gates, sometimes called fan gates, increase your Page’s Likes by requiring […]
