Tag Archives: process

Don’t Forget About Release Management

You’ve worked for weeks or maybe months on an interactive project, don’t blow it at the last-minute. Release management is the process of pushing a project live. A good flawless release is often what clients remember . . . A bad one, and it taints the entire campaign.  Don’t forget to include a detailed launch […]

Expose the Sausage Making

Anyone who has worked at an agency hears the term “hide the sausage making” or “let’s not show them the sausage making.” I say lets not only show them the sausage making, lets give them a factory tour and show them where we source the ingredients. Moving beyond the metaphor, the more you can expose […]