Tag Archives: marketing automation

The Fortune of Cookies

The other day I was asked to share my thoughts on the impending cookie apocalypse. For those of you who are not familiar with the issue, the leading browser developers are threatening to end support for cookies, making it more challenging for marketers to track user behavior. Cookies are far from perfect. They don’t track users […]

Why Do You Think I’m a Woman?

At least once a week I receive an email from a very prominent retailer notifying me about a new collection of high-heeled shoes, sales on little black dresses or the latest in summer maxi-dresses. Over the years I have bought men’s shoes, blue jeans, a suit and many dress shirts from the retailer. I have […]

Getting Started with Marketing Automation

Today’s buzzword is “marketing automation.” In the last three weeks, I‘ve heard the term marketing automation used about a dozen times  and so far it seems to mean different things to different people. The main theme throughout is automation, marketing automation automates some form of marketing activity – who would have guessed that the term […]