Tag Archives: email

Try This in Your Next Meeting

Here’s an exercise for you to try at your next meeting with the creative team: In every planning meeting and brainstorm write down all of the questions that come up regarding things like how the audience will respond, decision points around UX or content, what message is strongest, etc. Keep these in a running list. […]

Why Do You Think I’m a Woman?

At least once a week I receive an email from a very prominent retailer notifying me about a new collection of high-heeled shoes, sales on little black dresses or the latest in summer maxi-dresses. Over the years I have bought men’s shoes, blue jeans, a suit and many dress shirts from the retailer. I have […]

Is Email Marketing Ready for Responsive Design?

If you’re a marketer sending out emails, chances are pretty good your email will be opened on a mobile device. In  recent tests I conducted across multiple email campaigns, 41 percent of  emails were open on a mobile device. Other reports show an average of 36 percent. When looking at the data, it was clear that mobile has […]

Sharing Links for Email 101

Adding sharing links in emails, can help create pass through and lift the content views significantly. Today, enabling sharing on Facebook, Twitter and through email are the most common, though Google+ may soon make sense for certain audiences.   General Suggestions: To be able to share something, it must live on the Web. If the […]

7 Overlooked Email Tips

Over the last two years, I’ve worked a lot with integrating email programs into broader marketing strategies and have had the chance to review many different programs already in place.  Consistently, there are seven items where small improvements can have big results. Subject Lines Keep them short. Keep them intriguing. Test regularly. If you can’t A/B […]

Six Simple Easy Tricks for Strong Email Campaigns, No Matter How Small the Send

Not everyone has tens of thousands of people on their email list and the staff to manage big campaigns. But there are a couple of easy things any size business or campaign can do to improve their email performance. Measure based on volume of actions. Open rates, click rates and click to delivered scores are […]

While I was Out: Interesting Stories

I’ve been out-of-town for a few weeks, so this morning I’ve been catching  up on email and news feeds. Outside of the Royal Wedding, the Lakers losing badly, Bin Laden, and continued strife in the Middle East these are some of the stories and articles I found interesting: Although Google is still the most important source […]