Tag Archives: brand

Asking Too Much of Social Media

As social media grew up, it wanted to be what every other marketing channel is. Early on, there was a desire to prove skeptics wrong and show business value the way other channels showed business value. In that process it lost sight of what it is really good at. There are success stories about social […]

Off Brand Thoughts On Brand

The value of a brand is only as strong as the personal meaning it has for the customer. You can argue that the customer owns the brand, or at least the brand perception. That’s a scary thought for most organizations, but it doesn’t mean organizations have to give up control. We often talk about what […]