Tag Archives: analytics

Don’t Forget About Release Management

You’ve worked for weeks or maybe months on an interactive project, don’t blow it at the last-minute. Release management is the process of pushing a project live. A good flawless release is often what clients remember . . . A bad one, and it taints the entire campaign.  Don’t forget to include a detailed launch […]


Kloutism — the systemized use of social media influence scoring to discriminate. This week Involver released a Facebook application that enables dynamic offers based on your Klout score. Klout offers Klout Perks, coupons and benefits based on your Klout score. The Palms hotel in Las Vegas is using your Klout score to offer up special amenities, and may […]

Unhiding Content to Make it Sharable

Kate Spears of Wisdom London has a great post on sharable content. Coincidentally, I’ve been speaking with clients and colleagues recently about content libraries and social systems for the enterprise. In her post, Kate provides some characteristics that help make content more likely to be shared (and dare we say it, go viral): Made you laugh Taught you […]

Six Simple Easy Tricks for Strong Email Campaigns, No Matter How Small the Send

Not everyone has tens of thousands of people on their email list and the staff to manage big campaigns. But there are a couple of easy things any size business or campaign can do to improve their email performance. Measure based on volume of actions. Open rates, click rates and click to delivered scores are […]

Getting Started with Marketing Automation

Today’s buzzword is “marketing automation.” In the last three weeks, I‘ve heard the term marketing automation used about a dozen times  and so far it seems to mean different things to different people. The main theme throughout is automation, marketing automation automates some form of marketing activity – who would have guessed that the term […]