Tag Archives: 2010

2010 Predictions Scorecard

Last December, I shared my predictions for 2010. Here’s my take on how things played out: 2010 Prediction #1: The real gold in social media applications, will be workflow management and ticketing systems. Facebook is making money, and there are a few startups as well. The measurement tools are securing the bulk of revenue. However, […]

Looking Back at 2009

I already posted my 2010 predictions, so let’s take a look back now at the top digital marketing stories of  2009. Adobe Acquires Omniture Adobe’s acquisition of Omniture helped reinforce the notion that analytics is still in its infancy and that data is the new creative. The acquisition paves the way to giving analytics and […]

Nine Social Media Predictions for 2010

2010 Prediction #1: The real gold in social media applications, will be workflow management and ticketing systems. 2010 Prediction #2: Social media moves beyond being solely the domain of marketers and gains a foothold throughout organizations. 2010 Prediction #3: The next evolution of transparency brings the era of vendors trusting their customers. 2010 Prediction #4: […]