Author Archives: Kevin Murphy
Over the last year I’ve been pretty good a self-selecting out of unnecessary meetings. I still go to too many, but it’s been getting better. Every month, more of my colleagues seem to catch on, to help explain the typical decision process, I’ve created this handy chart.
The value of a brand is only as strong as the personal meaning it has for the customer. You can argue that the customer owns the brand, or at least the brand perception. That’s a scary thought for most organizations, but it doesn’t mean organizations have to give up control. We often talk about what […]
I worked on more than 178 PowerPoints this year. The year is not over, but I’m sitting at the office getting ready to organize files and folders for the coming year, and thought I’d share a bit of data from 2014. On my calendar in 2014 were 953 meetings. This doesn’t include the many meetings I […]
Many marketers claim that they’ve always been doing content marketing. In the B2B space, you have whitepapers, industry events, tutorial videos, press releases, etc. In the consumer space you have sponsored TV, Radio and product placement. Some folks have been creating great content for a long time. There is an evolution however, and it is […]
You know that rush project you gave your agency? . . . the one you apologized for? . . . thanks. No, I’m not being sarcastic. Last minute projects are often the best projects. They are a headache for the business as it makes it hard to forecast resources and they burn out employees. But […]
The rumor is Google is going to pull or at least modify how it reports on keyword queries from paid search. Most of what we’re hearing is speculation, but Search Engine Watch has a good discussion on the issue. Google already began hiding organic keywords last year. If you’re in the business SEM, the “not […]