Why Fire Your Client | Why Fire Your Agency

Fire Your Client

There have been a lot of discussions recently around when to fire your client and how to do it. One of my favorite articles is from Inside CRM. The article lists 10 reasons to consider firing your client.I’d boil it all down to one reason: You’re not able to add significant value to their organization (for whatever reason) at the price they’re willing to pay.

Before firing a client, consider “firing” what’s not working:

  • Fire the workflow. Sometimes your standard agency/client workflow just doesn’t work. You can’t force behavior change, when the client’s culture and behavior may be more established than your own.
  • Focus on the activities where you add the most value. if these don’t map to the activities the client values most, then step away.
  • Be up front with the client.
    Tell them what is working and what isn’t. If they don’t want to address or help you fix it, then go ahead and step away.

 

Fire Your Agency

There have been a lot of discussions recently around when to fire your agency and how to do it. One of my favorite articles is from  ad agency Cargo. The article lists 10 reasons to fire your agency.

I’d boil it all down to one reason: The agency is not able to add significant value to your business (for whatever reason) at the price you are willing to pay. But before firing your agency, consider “firing” the parts of the relationship that aren’t working:

  • Fire the workflow. Agencies often have “proven methodologies” for pushing things through the shop. These methodologies are usually not designed with each client in mind. If the agency is forcing you into your model, but that model doesn’t work for you culture, then ask them to make the change.
  • Focus on the activities where they add the most value. if these don’t map to the activities that you value most, then step away.
  • Be up front with the agency. Tell them what is working and what isn’t. If they don’t want to address or help you fix it, then go ahead and step away.
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