So when talking to the printer, they asked, what’s a QR code.
A QR code is basically a visual link that looks like someone rand a upc barcode through a shredder and then pieced it back together. Your mobile phone camera reads QR codes and uses them to load a Webpage or other Web content related to that code.
In addition to business cards, there are plenty of other out-of-home uses in marketing and packaging:
- event signage promoting an organization or sponsor and making it easy to find more information
- music flyers, movie posters, play bills or other OOH (out-of-home) advertising of entertainment where a QR code could enable the download of music, or the viewing of a video trailer
- a hidden image in a puzzle or game that takes you to another clue or a final prize
- product packaging so you can identify the source of the product, get nutritional information or view related video content online
- restaurant signage that takes you to the restaurant’s reviews on Yelp or a similar site
- printed event invitations that make it easy to RSVP
- giant public art installations that can be seen from tall buildings and drive people to special content (think a rooftop next to the Empire State Building)
- part of a slide show or presentation, where viewers can get more information, or download the PowerPoint deck.
Where not to use QR codes:
- bumper stickers or freeway billboards — you want to keep your potential customers alive
- young children — personally, I’m not opposed to this idea. A small discreet tattoo that directs people to your kid’s website might be useful. However, society and parents may not be as approving as I.
- on your web page — that’s more pretentious than a business card, and pointless as well
Have you seen other good uses of QR codes?