I recently read over some of my posts and realized I wasn’t following the advice I give clients. So in order to hold myself to my own best practices, I thought I should document them here.

Anatomy of a good post.

1. Take a piece of news, information or personal experience,
2. provide context and a link to something related,
3. add your personal point-of-view, insight or personal relevance,
4. summarize, conject or ask a question.

I think Frank Shaw’s Glass House  blog does a great job sticking to this formula.

Some additional rules of thumb:

• avoid essays, the occasional one is okay
• on team blogs, try to keep a consistent theme or string of themes
• don’t over think it
• give some link love — it helps with SEO