Pepsi, Doing Good 101

Question: Can a snack food company really see a halo effect from a cause campaign? Cause campaigns are the most effective when they have some brand relevance. My favorite example du jour (yes, it’s a project I worked on) is Bing’s Teacher Appreciation campaign. It’s designed to support education causes and ties back to the core relationship between discovery and education.

By the way, the Pepsi Refresh campaign is very clever. And lets hope Pepsi is credited with doing good.

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