Pepsi, Doing Good 101

Question: Can a snack food company really see a halo effect from a cause campaign? Cause campaigns are the most effective when they have some brand relevance. My favorite example du jour (yes, it’s a project I worked on) is Bing’s Teacher Appreciation campaign. It’s designed to support education causes and ties back to the core relationship between discovery and education.

By the way, the Pepsi Refresh campaign is very clever. And lets hope Pepsi is credited with doing good.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: