Tag Archives: analytics

2014 At Work, Quantified

I worked on more than 178 PowerPoints this year. The year is not over, but I’m sitting at the office getting ready to organize files and folders for the coming year, and thought I’d share a bit of data from 2014. On my calendar in 2014 were 953 meetings. This doesn’t include the many meetings I […]

The Fortune of Cookies

The other day I was asked to share my thoughts on the impending cookie apocalypse. For those of you who are not familiar with the issue, the leading browser developers are threatening to end support for cookies, making it more challenging for marketers to track user behavior. Cookies are far from perfect. They don’t track users […]


Why Do You Think I’m a Woman?

At least once a week I receive an email from a very prominent retailer notifying me about a new collection of high-heeled shoes, sales on little black dresses or the latest in summer maxi-dresses. Over the years I have bought men’s shoes, blue jeans, a suit and many dress shirts from the retailer. I have […]

Don’t Forget About Release Management

You’ve worked for weeks or maybe months on an interactive project, don’t blow it at the last-minute. Release management is the process of pushing a project live. A good flawless release is often what clients remember . . . A bad one, and it taints the entire campaign.  Don’t forget to include a detailed launch […]


Kloutism — the systemized use of social media influence scoring to discriminate. This week Involver released a Facebook application that enables dynamic offers based on your Klout score. Klout offers Klout Perks, coupons and benefits based on your Klout score. The Palms hotel in Las Vegas is using your Klout score to offer up special amenities, and may […]

Unhiding Content to Make it Sharable

Kate Spears of Wisdom London has a great post on sharable content. Coincidentally, I’ve been speaking with clients and colleagues recently about content libraries and social systems for the enterprise. In her post, Kate provides some characteristics that help make content more likely to be shared (and dare we say it, go viral): Made you laugh Taught you […]

Six Simple Easy Tricks for Strong Email Campaigns, No Matter How Small the Send

Not everyone has tens of thousands of people on their email list and the staff to manage big campaigns. But there are a couple of easy things any size business or campaign can do to improve their email performance. Measure based on volume of actions. Open rates, click rates and click to delivered scores are […]


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