Author Archives: Kevin Murphy

Off Brand Thoughts On Brand

The value of a brand is only as strong as the personal meaning it has for the customer. You can argue that the customer owns the brand, or at least the brand perception. That’s a scary thought for most organizations, but it doesn’t mean organizations have to give up control. We often talk about what […]

2014 At Work, Quantified

I worked on more than 178 PowerPoints this year. The year is not over, but I’m sitting at the office getting ready to organize files and folders for the coming year, and thought I’d share a bit of data from 2014. On my calendar in 2014 were 953 meetings. This doesn’t include the many meetings I […]

The Fortune of Cookies

The other day I was asked to share my thoughts on the impending cookie apocalypse. For those of you who are not familiar with the issue, the leading browser developers are threatening to end support for cookies, making it more challenging for marketers to track user behavior. Cookies are far from perfect. They don’t track users […]

Content Marketing Is a New Thing, Sort Of

Many marketers claim that they’ve always been doing content marketing. In the B2B space, you have whitepapers, industry events, tutorial videos, press releases, etc. In the consumer space you have sponsored TV, Radio and product placement.  Some folks have been creating great content for a long time. There is an evolution however, and it is […]

Agency Secret: The Rush Project

You know that rush project you gave your agency? . . . the one you apologized for?  . . .  thanks. No, I’m not being sarcastic. Last minute projects are often the best projects. They are a headache for the business as it makes it hard to forecast  resources and they burn out employees. But […]

Why “Not Provided” May be a Good Thing

The rumor is Google is going to pull or at least modify how it reports on keyword queries from paid search. Most of what we’re hearing is speculation, but Search Engine Watch has a good discussion on the issue. Google already began hiding organic keywords last year. If you’re in the business SEM, the “not […]

6 Reasons to Fire Your Marketing Agency

You regularly hear the words “that’s not in the scope of work” or “we didn’t budget for that.”  If you hear these words frequently, it means that your agency isn’t planning ahead and thinking holistically enough about your business. They may be more concerned with producing the work than getting you results. They don’t have a […]

Follow

Get every new post delivered to your Inbox.

Join 1,168 other followers